- Lead to Conversion is honored to have earned a coveted spot on Inc’s 5000 list of the nation’s fastest-growing private companies in 2018. This list represents the most successful independent small businesses throughout the nation. We contribute our success to our outstanding leadership team and talented team of marketing professionals who strive to provide the absolute best for each and every one of our clients. We are both excited and humbled to be recognized by those outside of our organization and look forward to continuing this tradition for years to come.
Another critical factor in SEO is knowing your audience, where they come from, which pages they visit, which keywords they entered to reach a specific page on your website and what their journey across your site looks like. Another SEO ranking factor is Time spent on Site.
This means Google is rewarding quality websites that keep their audience hooked and engaged. We get all of this data from tools such as Google Analytics and Google Search Console. This kind of in-depth analysis helps us plot the perfect SEO strategy for your brand.
Without data and insights any marketer including SEOs are blind.
Although quality and authoritative content is crucial for a successful website this isn’t enough. Keyword research in the market is equally important in order for us to be sure we target the keywords that people are searching for. You may perhaps call your products or services by a specific word or phrase but if no one knows this, your content might as well not exist.
The holy grail of course is High Volume, Low Competition keywords but that’s not the case with popular search terms. Popular search phrases or words usually have high volumes and loads of competition. (other people also using them). Instead of targeting keywords or topics that have high volume and high competition, we need to target keywords and topics that we actually have a chance to rank for first and foremost. A good starting strategy is to target Medium to High Volume search terms with Medium Competition.
- Gone are the days of a spray and pray approach. We create bespoke content ideas based on your product suite and supported by in-depth keyword analysis, and we ensure that we do this better than anyone else.
The aim is to paint you as an authority in your field of business so that your pages appear in Google. This is why it’s so important to do proper keyword research which will drive a great content strategy which answers questions people are asking on Google.