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INTERNET MARKETING AGENCY LEADING YOUR BUSINESS IN THE RIGHT DIRECTION

  • A results-driven Internet marketing company offers Web design, PPC and SEO services to help you:
  • Generate qualified sales leads
  • Increase e-commerce traffic and sales
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  • Lead to Conversion is honored to have earned a coveted spot on Inc’s 5000 list of the nation’s fastest-growing private companies in 2018. This list represents the most successful independent small businesses throughout the nation. We contribute our success to our outstanding leadership team and talented team of marketing professionals who strive to provide the absolute best for each and every one of our clients. We are both excited and humbled to be recognized by those outside of our organization and look forward to continuing this tradition for years to come.
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  • Long Term Residual Value
  • Results-Driven Strategy
  • Turn Quality Leads Into Sales
  • Improve Google Rank & Traffic
  • Gain A Competitive Advantage
  • Targeted Organic Traffic
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DATA & INSIGHTS

Another critical factor in SEO is knowing your audience, where they come from, which pages they visit, which keywords they entered to reach a specific page on your website and what their journey across your site looks like. Another SEO ranking factor is Time spent on Site.

This means Google is rewarding quality websites that keep their audience hooked and engaged. We get all of this data from tools such as Google Analytics and Google Search Console. This kind of in-depth analysis helps us plot the perfect SEO strategy for your brand.

Without data and insights any marketer including SEOs are blind.

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When setting your online marketing budget, determining appropriate SEO pricing for your business is no easy task.When a business decides to hire an SEO company, it is often done to fill a void in your business' skills or expertise. It's an important decision to get right as the growth of your business can be dependent on the success of the search marketing campaign. Thus, with no in-house experts to help you evaluate potential companies, and the somewhat intimidating vernacular of SEO, how can a business begin to understand what SEO services they need?More importantly, how does one gauge the value and costs of those services to determine what kind of budget to allocate to SEO services?

SEO rates can be all over the place, so let's dive into what to look for.

SEO Pricing Important Facts Include:

  • Average of $100-$250 an hour for US SEO agencies
  • Average $2,500 - $10,000 per month for US agencies
  • $10-$50 an hour overseas
  • Beware of SEO guaranteed results
  • Templated plans are becoming less popular
  • Custom pricing & strategies are needed
  • Watch hidden costs for link building
  • Lower SEO costs for local SEO campaigns
  • Higher costs for eCommerce SEO
  • Additional content creation fees

SEO Pricing Models - What To Expect

Whether you hire an inexpensive SEO consultant from a foreign country (hint: India) or a nationally-recognized eCommerce SEO agency, there are a few different types of pricing models you can expect to see offered:

  • SEO Monthly Plan Pricing

    Many SEO companies will offer monthly or annual contracts that revolve around a monthly calendar. At Outer Box, we create our strategies several months in advance and reflect on our work, results, and progress on at least a monthly basis. A two-way street of communication between the SEO company and client is crucial to achieving the very best results possible. It is important to note that while we offer monthly plans, we do not offer one-size-fits all SEO monthly packages, since that kind of approach to SEO isn't the most effective. Many monthly packages offered by other companies will include a set number and type of services, such as articles written, backlinks gained, and pages optimized. These types of "turnkey" packages are often sold by inferior SEO agencies who are more concerned with delivering a specified amount of tangible work each month than producing results.

    Beware of any companies promising to build a specified amount of backlinks per month, especially since the quality and relevancy of backlinks pointing to your website is significantly more important than the quantity. While our planned tasks and SEO activities are scheduled on a monthly basis for organization and streamlining workflow, our strategies are not confined by these types of "pre-assembled" monthly packages. Our SEO services are instead customized so that we are always working on what we know will deliver the greatest ROI.

Local / Regional Focus

Keyword Research (50-100 Keywords)

Analytics Setup & Configuration

Monthly Strategy Discussion

Title Tag & Meta Tag Creation

Internal Link Building (Crosslinking)

Content Editing & Optimization

Basic On-Site Optimization

Monthly Custom Report

Monthly Review Call

Example Advanced SEO Plan Pricing

Competitive Keywords / Nationwide Focus

Keyword Research (500+ Keywords)

Analytics Setup & Configuration

Monthly Strategy Discussion

Title Tag & Meta Tag Creation

Technical SEO - (Robots.txt, Sitemap, etc.)

Speed Optimization / Image Optimization

Internal Link Building (Crosslinking)

Content Creation, Optimization & Editing

Advanced On-Site / Code Optimization

Offsite Link Building

Conversion Optimization

AB / Variation Testing

Heat Map / Usability Reports

Monthly Custom Report

Monthly Personalized Review Call

  • Pricing SEO by Hourly Rate

    SEO hourly rates mostly fall in the $50-250 per hour range. If your business is making only a few hundred dollars per month in online revenue, don't expect to see a fast turnaround on $1,000 per month of SEO spend. If you are looking to pay for SEO by the hour, it may be wise to hire a consultant or hire an agency to perform an SEO audit and then pay an hourly rate for specific SEO services as needed. However, if you do need those types of immediate results with a website with very little existing exposure, you likely would benefit by supplementing your SEO efforts with paid advertising, such as a Google Ads campaign, to begin with. Don't fret; OuterBox also offers some of the nation's leading AdWords management services, so talk with us about how we can help your campaign be as successful as possible.

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KEYWORD RESEARCH

Although quality and authoritative content is crucial for a successful website this isn’t enough. Keyword research in the market is equally important in order for us to be sure we target the keywords that people are searching for. You may perhaps call your products or services by a specific word or phrase but if no one knows this, your content might as well not exist.

The holy grail of course is High Volume, Low Competition keywords but that’s not the case with popular search terms. Popular search phrases or words usually have high volumes and loads of competition. (other people also using them). Instead of targeting keywords or topics that have high volume and high competition, we need to target keywords and topics that we actually have a chance to rank for first and foremost. A good starting strategy is to target Medium to High Volume search terms with Medium Competition.

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CONTENT STRATEGY

  • Gone are the days of a spray and pray approach. We create bespoke content ideas based on your product suite and supported by in-depth keyword analysis, and we ensure that we do this better than anyone else.

    The aim is to paint you as an authority in your field of business so that your pages appear in Google. This is why it’s so important to do proper keyword research which will drive a great content strategy which answers questions people are asking on Google.

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Let Google Ads professionals make your paid marketing campaigns successful

At OuterBox we manage your Google Ads (previously AdWords) account targeting the keywords that will drive buyers to your site. Highly focused keyword research will determine the most cost-effective approach to obtaining customers who are searching for exactly what you offer. Through the various research tools we use, we will develop effective paid search campaigns focused on meeting your target cost per sale or lead. By investing in Google Ads you will assist highly eager buyers in finding your site who wouldn't necessarily find it through traditional (organic) search engine optimization techniques.

Our goal is to turn each dollar you invest into multiple dollars of profit - creating a sustainable, effective campaign.

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SEO Pricing - Work with an SEO agency that prices their campaigns based on the hours they deliver


Get Your Free SEO QuoteOur team will answer questions, give suggestions, and provide you with a detailed SEO campaign scope and pricing estimate. We look forward to discussing your goals!

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